In the beginning of my career I only wrote paranormal
and fantasy romance. Coming up with a slogan that defined my brand was simple.
It read, “Romance out of this world.” My signature was Sarah J. McNeal,
Paranormal and Fantasy Author.
Well, over the years, things have changed. I have
written contemporary romance, straight up with no chaser, and in recent years I
have devoted my writing to western romance, both historical and contemporary.
So coming up with a short slogan that defines my brand
is more complicated now. After Deborah MacGillivray’s article last week, I got
in touch with Donna Gilanti, a best-selling author and speaker who has a
website and free downloads of information about building platforms for writers.
She talked to me about writing a slogan to define my
brand and suggested I tie together my multiple genres into one brand with
something like, “Author of romance across the ages” or maybe “Romance across
time and space.”
I’ve only come up with one lame slogan: “Romance
bridging time and place.” As you can see, there is nothing that indicates my
western romances. So I need some help.
I would love it if my writer friends would tell me
their genres and their slogans so I can get a clue about what I should create
for my own brand. I should would appreciate you help.
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